How to Get on the Radar of People You Admire

I’ve sent more than 200 cold emails throughout my career — and have gotten only three rejections

Michael Thompson
Forge

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Photo: Stefania D’Alessandro/Contributor/Getty Images

I’ve never found a “hack” for success more effective than this one, a piece of advice I used to hear all the time from my dad: The best way to get what you want is by getting to know the people who already have it.

It’s advice I’ve relied on throughout my career. Over the years, I’ve reached out to well over 200 people doing things I thought were cool, requesting a chance to speak with them. Only three people have declined my invitation to talk. (Well, technically four — Oprah never got back to me.) This practice of cold-emailing has helped me build a professional tribe that has become a place for support, connection, and more opportunities than I ever thought possible.

At a time when everyone is dealing with a lot, the ability to craft an email that not only gets read, but gets a positive response, is an increasingly valuable skill. Here’s what I’ve learned about how to do it well.

Don’t begin by trying to call Oprah

If I learned anything from my experience of reaching out to strangers, it’s that the world is full of incredibly talented people who can help you grow. You don’t need…

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Michael Thompson
Forge

Co-creator of two cool kids • Storytelling Coach •.Fast Co., Insider, Forbes • Free storytelling guide here: https://bit.ly/3h1KZeT