Two Words That Undermine Your Best Ideas

How using ‘I feel’ to either soften a statement or preempt a counter-argument can backfire

Shane Snow
Forge

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Asian businesswoman talking in front of co-workers giving a presentation.
Photo: alvarez/Getty Images

In the early days of humankind, the way to resolve a difference of opinion was to bash the other person’s head with a rock. Fortunately, we’re now able to handle most conflicts with our words.

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Shane Snow
Forge

Explorer, journalist. Author of Dream Teams and other books. My views are my own. For my main body of work, visit www.shanesnow.com