Look before you leap

🔍 Today’s tip: Before joining a campaign, vet it.

“Blackout Tuesday” swept social media feeds earlier this week, and quickly became a flashpoint as some called it performative at best, and possibly actively harmful. To ensure you’re putting your energy to good use, do what the organizer and activist Leslie Mac calls a “digital action interrogation.”

In an Instagram post, Mac recommends asking yourself three questions to identify the truly helpful initiatives amid all the online noise:

1. Who is the source?
2. What is the intent?
3. What is the impact?

It’s an exercise that works for offline activism, too.

📚 More from Forge on maximizing your positive impact:

Who Pays the Price for Your Productivity?
Read more >>

8 Questions to Ask Yourself if You’re Struggling to Make an Impact
Read more >>

Don’t Be an Ally, Be an Accomplice
Read more >>

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