How to Write Anything
How to Write an Article Millions of People Will Read
The key is specificity
This story is part of Forge’s How to Write Anything series, where we give you tips, tricks, and principles for writing all the things we write in our daily lives online, from tweets to articles to dating profiles.
I’ve written more than 300 stories on Medium since 2015. Some have gotten crickets, but many have been read and shared by millions of people interested in self-improvement, productivity, and personal finance.
Over the years, readers have asked me how they can write stories that more people will want to read. I’ve wondered this myself. What makes people care about what I have to say, anyway? I run a business, but I don’t have a degree in financial planning, or training as a life coach. I’m not a professional journalist.
But after looking back at my stories — from “How to Stop Overthinking” to “You Don’t Need Motivation — You Need a System” to “10 Bad Habits of Unsuccessful People” — I can share one thing about writing. That is, to really connect with people, you need to go deeper, not wider. Here are some ways to do that.