You’ve Probably Been Thinking About Motivation All Wrong

To find your focus, understand the relationship between motivation and discomfort

Nir Eyal
Forge
Published in
5 min readApr 20, 2021

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Photo: Attila Csaszar/Getty Images

It took me five years to write my last book, which was a lot longer than it should have taken. The problem wasn’t that I didn’t know what to do — I did. I just didn’t do it. I wasn’t motivated.

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Nir Eyal
Forge
Writer for

Posts may contain affiliate links to my two books, “Hooked” and “Indistractable.” Get my free 80-page guide to being Indistractable at: NirAndFar.com