Works of Brilliance Come From Great Processes, Not Great Ideas

You rarely see how the sausage got made

Emre Soyer
Forge

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Digital generated image of abstract multi colored donut/pie chart on pastel green background.
Photo: Andriy Onufriyenko/Getty Images

Co-authored by Robin M. Hogarth

Think of a creative concept that helped to shape the life and culture of the 21st century.

Harry Potter is one example. So is Google. The personal computer is another one.

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Emre Soyer
Forge

behavioral scientist, co-author of The Myth of Experience