The Pursuit of ‘Flow’ Is Overrated

That magical zone is great when you can find it. But what happens when you can’t?

Nir Eyal
Forge
Published in
5 min readOct 5, 2021

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Photo: Darren Robb/Getty Images

The idea of flow is considered by many to be the epitome of productivity. Also known as “being in the zone” or “hitting your stride,” flow captivates us with its promise of becoming so absorbed in what we’re doing that we tackle tasks effortlessly.

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Nir Eyal
Forge
Writer for

Posts may contain affiliate links to my two books, “Hooked” and “Indistractable.” Get my free 80-page guide to being Indistractable at: NirAndFar.com