Why ‘Find Your Purpose in Life’ Is Terrible Advice

Lessons from the Japanese concept of ‘ikigai’

Amardeep Parmar
Forge
Published in
4 min readJul 23, 2020

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Smiling woman enjoying glass of wine while watching sunset from backyard.
Photo: Thomas Barwick/Getty Images

Years ago, during my time in Japan, I went to a bar with an elderly dojo master after five hours of intense karate training. We were soon joined by a rival teacher, and the two men, who had trained together as kids, began sharing stories about their childhood. Eager to learn from the living legends, I…

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Amardeep Parmar
Forge
Writer for

Founder of The BAE HQ @amardeepbae + Host of Entrepreneur's Handbook ☆ I help the ambitious develop deep self awareness ☆ https://antiburnout.mindfuldriven.com