In Business, Be a Farmer, Not a Hunter

Success doesn’t have to be a numbers game

Photo: Stephen Lux/Getty Images

Over the past few years, I’ve seen the online marketing space become a cult of “more.” The celebrities of the industry — better known as the “gurus” — peddle a myopic hunting technique where the sole goal is an acquisition: Follow these five easy tips and score another fan, or subscriber, or follower, or comment, they promise…