What to Know About Hiring a Life Coach
How to know if it’s right for you, vet people, and set your expectations
During the summer of 2016, Erica Charles had an epiphany: She was unhappy. She’d been married for 11 years, worked in human resources at a job she liked, had two children, and was attending therapy. On paper, her life seemed to be going well. Still, something wasn’t clicking, and she suspected it might be her marriage.
Around that time, an Instagram rabbit hole led Charles to the account of an online life coaching practice called Blush. She found the page entertaining, full of memes and humor, and hit the follow button; soon after, she enrolled in Blush’s virtual life coaching program.
At first, she was paired with one of Blush’s coaches, but Charles, now 39, quickly transitioned to working with the firm’s founder, Kali Rogers. The two held regular video calls and exchanged texts to get to the root of Charles’ unhappiness, which eventually led to her divorcing her husband in 2018.
In the aftermath, Charles used her sessions with Rogers to navigate the new challenge of co-parenting with an ex-husband. “She’s a medicine I’ll take for the rest of my life,” Charles says.
The life coaching industry — which encompasses niches like career coaching and fitness…
