Uncertainty: Why It Affects Our Decisions More than We Think
It’s time to stop feeling bewildered
Published in
6 min readJan 9, 2022
Uncertainty haunts every decision-maker.
In truth, it is as Marty Rubin says: “We’re all bewildered, but most bewildered of all are those who think they know the truth.”
Uncertainty doesn’t just bewilder us, it terrifies us. As a result, we deny it…
