To Stand Out, Make Yourself Small

A message I wish I’d internalized decades ago

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My friend and book-writing partner, Kevin Ervin Kelley, AIA, shared a belter of a piece of wisdom with me this week.

Much like a ghost-writer, Kevin’s a “ghost-designer.” For over thirty years, his company has assisted household brands from Whole Foods to Harley Davidson — and hundreds of mom-and-pop…