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To Stand Out, Make Yourself Small

A message I wish I’d internalized decades ago

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My friend and book-writing partner, Kevin Ervin Kelley, AIA, shared a belter of a piece of wisdom with me this week.

Much like a ghost-writer, Kevin’s a “ghost-designer.” For over thirty years, his company has assisted household brands from Whole Foods to Harley Davidson — and hundreds of mom-and-pop…

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Michael Thompson

Michael Thompson

Co-creator of 2 cool boys with an equally cool woman • Ideas and stories in Fast Co., Forbes, Business Insider • Free storytelling guide: https://bit.ly/3h1KZeT