The Magical Power of Flipping a Routine on Its Head

To make a breakthrough, ask yourself, “What if I did the opposite?”

Herbert Lui
Forge
Published in
4 min readDec 10, 2019

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Photo: DigitalVision/Getty Images

LLong before Tim Ferriss became the bestselling author of The 4-Hour Workweek and the host of a wildly popular podcast, he had a day job selling enterprise technology — and he was struggling at it. He knew that if he wanted to stay employed, he would need to change…

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Herbert Lui
Forge
Writer for

Covering the psychology of creative work for content creators, professionals, hobbyists, and independents. Author of Creative Doing: https://www.holloway.com/cd