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The Creative Process in One Brutally Honest Chart

Your entire relationship with new ideas, explained

The key thing to remember about creative ideas is that they’re usually much better in theory.

Once your idea comes into contact with the corrosive atmosphere that is reality, it is going to change, inexorably, into something else. Impurities will be introduced…

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Jack Shepherd

I have a newsletter about crossword puzzles and a podcast about rom-coms. Formerly editorial director @BuzzFeed. Email: JackAShepherd at gmail