There’s No Such Thing as ‘Quality’ Time

When you’re too busy aiming for it, you miss the moments in front of you

Ryan Holiday
Forge
Published in
5 min readDec 16, 2019

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Credit: Richard Drury/Getty Images

IIt’s one of those lines we throw out casually: “I want to spend more ‘quality time’... ” whether it’s with friends, with family, with your kids, or with yourself.

While the phrase certainly comes from a good place, there’s a disconnect: The perfectionist side of our brain, fueled by movies and Instagram, wants everything to be special, to be “right.” But that’s an ideal that the busy, ordinary, doing-the-best-we-can versions of ourselves can’t always live up to.

The result? An inevitable sense of disappointment. We feel awful for the deficiency, so out of guilt, we plan elaborate vacations. We project enormous expectations and pressure on ourselves. We think “Oh, if only I had more money, or a better job, or lived in France where the child care benefits were different, then I could be happy.”

That’s not fair. And it’s also damaging.

The reason is that there is no such thing as “quality time.” Jerry Seinfeld, who has three teenage kids, put it well:

“I’m a believer in the ordinary and the mundane. These guys that talk about ‘quality time’ — I always find that a little sad when they say, ‘We have quality time.’ I don’t want quality…

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Ryan Holiday
Forge
Writer for

Bestselling author of ‘Conspiracy,’ ‘Ego is the Enemy’ & ‘The Obstacle Is The Way’ http://amzn.to/24qKRWR