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The Top 27 Reasons You Should Be Ranking Things
Evaluating your consumer decisions is the key to figuring out who you really are
It was Labor Day when we embarked on the Great Oat Milk Blind Taste Test of 2021. My boyfriend and I had procured six different types of the novel non-dairy milk: Oatly, Oatly Barista Blend, Califia Barista Blend, Silk, Planet Oat Extra Creamy, and Chobani Extra Creamy. I went into another room while he poured each of the oat milks into disposable shot glasses, labeled A through F. While I waited for him to finish setting up our scientific experiment, I thought about how I was almost certainly an Oatly girl. Of all the oat milks, Oatly has a certain respectability to it. It was the brand that thrust oat milk into mainstream culture, and it had the trendiest packaging of them all.
So after I sat down at my dining table, sampling various shots of oat milk, offering up my opinions, and giving each one a letter grade, I was surprised to learn that I was not an Oatly girl at all. In fact, Planet Oat Extra Creamy and Califia Barista Blend were my number ones, each earning an A-. Oatly Barista earned a B+, while Oatly O.G. and Chobani both secured a solid B. They all tasted very similar, except for the vastly inferior Silk (C+), but the experiment was nevertheless enlightening, and will influence my consumer…
