The Surprising Ascendence of Microsoft Bing
Generative AI gave a major boost to a creaky old search engine, and bloggers are cashing in
Published in
7 min readApr 19, 2024
Most people who use Microsoft Bing do so by mistake.
Bing is the default search engine on all new Windows PCs. About 92% of users — generally, those with any level of tech sophistication — immediately switch their…