The New Self-Help

The Only Way to Resist the Attention Economy

Quitting Facebook isn’t the answer

This story is part of The New Self-Help: 21 Books for a Better You in the 21st Century.

We live in an age where there are many systemic abuses that should be refused. I propose that one great place to start is the abuse of our attention. Attention undergirds every other kind of meaningful refusal: It allows us to reach Thoreau’s higher perspective, and forms the basis of a disciplined collective attention that we see in successful strikes and boycotts whose laser-like focus withstood all the attempts to disassemble them. But in today’s mediascape, it’s hard to imagine what refusal looks like on the level of attention. For example, when I mention to anyone that I’m thinking about “resisting the attention economy,” their first response is, “Cool, so, like, quitting Facebook?” (usually followed by musings on the impossibility of leaving Facebook).

Let’s consider that option for a moment. If Facebook is such a big part of the attention economy problem, then surely quitting it is an appropriate “fuck you” to the whole thing. To me, though, this is fighting the battle on the wrong plane. In her 2012 paper, “Media refusal and conspicuous non-consumption: The performative and political dimensions of Facebook…