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The Best Teams Embrace the Worst Ideas

Try the ‘wrong thinking’ technique to find new ways of solving problems

Photo: Sushiman/Getty Images

InIn college, I took a product-design class that was largely based on group projects. For most of them, the process would play out like this: We’d read and digest the brief, begin some idea generation, and then get nowhere. My classmates and I, worried about looking stupid, would…




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Stephen Moore

Stephen Moore

Currently: editor @ Entrepreneur’s Handbook | Previously: editor @ Medium | Keeping Business and Tech alive on Medium | Contact:

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