The 70–20–10 System for Making Really Cool Stuff

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ven if you don’t think you’re aware of Jonathan Mann, you may well have heard one of his hilarious viral songs at some point. Recently, his song “Baby Yoda Baby Baby Yoda” went bonkers on TikTok. In years past, he has provided the world with such services as the “Scientific 7 Minute Workout Video with Songs” (seriously, it does make exercise more fun). Other hits include the “Hillary Shimmy” and “We’ve