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in Forge

I Just Had an Emotional Breakup—With CVS

How companies play on our heartstrings, and why we should resist.

Steal These Advertising Secrets to Manipulate Yourself

You can disarm your resistance to doing things you know you should by learning techniques from the best in the persuasion business.

Pandemic Ad Targeting Is the Most Accurate Personality Test

Anyone else feeling very seen by their targeted ads lately?

Maslow’s Pyramid Is a Marketing Lie

1960s-era consultants mistranslated a valuable lesson for growth

How to Be an Ethical Influencer

In a role that’s often tagged as disingenuous, it’s difficult—but not impossible—to maintain your integrity and ensure you’re deserving of…

24 Different Ways to Make a Decision

A handy guide to the most useful frameworks for work and life

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Scott Lamb

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