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Steal These Advertising Secrets to Trick Yourself Into Reaching Your Goals

You can override your less-than-helpful instincts by learning techniques from the persuasion business

Photo: John Macdougall/Contributor/Getty Images

The reason why you hate being micromanaged by your boss is the same reason why, as a kid, you refused to put your coat on when your mom told you to bundle up. We’re all…

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Nir Eyal

Nir Eyal

Posts may contain affiliate links to my two books, “Hooked” and “Indistractable.” Get my free 80-page guide to being Indistractable at: NirAndFar.com