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The Real Reason Why You Sabotage Your Own Goals

How to overcome psychological reactance, the rarely discussed psychological reflex that’s holding you back

Illustrations: Fru Pinter

Recently, as I was clearing the dinner table, I asked my daughter if she could wash the dishes.

“I was going to, Dad,” she said. “But now that you’ve asked me to, I don’t want to…




A publication from Medium on personal development.

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Nir Eyal

Nir Eyal

Posts may contain affiliate links to my two books, “Hooked” and “Indistractable.” Get my free 80-page guide to being Indistractable at:

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