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Pandemic Ad Targeting Is the Most Accurate Personality Test

Anyone else feeling very seen by their targeted ads lately?

A couple in their kitchen looking at one of their phones.
Photo: Richard Drury/Getty Images

Sometimes we are mysteries even to ourselves. But you know who really sees us? Who makes note of every life change, understands every secret desire? Our targeted ads, that’s who. They’re tracking our every click, scroll, and search. You know how the minute after a…

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Amy Shearn

Amy Shearn

Formerly: Editor of Creators Hub, Human Parts // Ongoingly: Novelist, Essayist, Person