To Become a Better Ally, Keep Asking ‘Why’

Learn to look beyond the first question

Jane Park
Forge
Published in
4 min readMar 8, 2021

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Photo: Luis Alvarez/Getty Images

One of the best pieces of business advice I received when I was starting out as a consultant was to “keep pulling on the thread.” In other words: Don’t fall for the first answer, or the second answer. To get to the root cause of a challenge, you need to keep asking “why” to cut through the excuses and red herrings. It’s only…

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Jane Park
Forge
Writer for

Entrepreneur + Essayist. CEO of sustainable gifting company: https://tokki.com/. Speaker, writer: https://www.seejanewonder.com. Addicted to making meaning.