Published in


Maslow’s Pyramid Is a Marketing Lie

1960s-era consultants mistranslated a valuable lesson for growth

Illustration: Laurie Rollitt

Chances are you’re familiar with Abraham Maslow’s hierarchy of needs, a pyramid with self-actualization depicted at the top. You likely learned about it in your Introduction to Psychology course in college or saw it diagrammed on Facebook. As it’s typically presented, the hierarchy indicates that…

A publication from Medium on personal development.

Recommended from Medium

Why logic and evidence thoroughly fail to change opinions and beliefs

The Starting Point of All Personal Growth

Gone with the Wind: Re-thinking French Drop

Why we think and act the way we do!

The Top 5 Behavioural Economics Principles for Designers

‘Making Psychologically Informed New Year’s Resolutions…’

Emotional Intelligence 101: Part I

Protesters standing in front of police officers equipped with riot gear

Get the Medium app

A button that says 'Download on the App Store', and if clicked it will lead you to the iOS App store
A button that says 'Get it on, Google Play', and if clicked it will lead you to the Google Play store
Scott Barry Kaufman

Scott Barry Kaufman

Humanistic psychologist exploring the depths of human potential | New book: Transcend (April 7, 2020) | Host @psychpodcast | Columnist @sciam | #neurodiversity

More from Medium

40+ free online resources to promote diversity, equity, and inclusion at home and school

I Got More Book Sales After Posting An A+ Content at Amazon!

Libraries Are a Gateway to Community Connection

Listen to this if You Identify (and have mixed feels) About Being a Material Ghoul