Maslow’s Pyramid Is a Marketing Lie

1960s-era consultants mistranslated a valuable lesson for growth

Scott Barry Kaufman
Forge

--

Illustration: Laurie Rollitt

Chances are you’re familiar with Abraham Maslow’s hierarchy of needs, a pyramid with self-actualization depicted at the top. You likely learned about it in your Introduction to Psychology course in college or saw it diagrammed on Facebook. As it’s typically presented, the hierarchy indicates that…

--

--

Scott Barry Kaufman
Forge

Humanistic psychologist exploring the depths of human potential | New book: Transcend (April 7, 2020) | Host @psychpodcast | Columnist @sciam | #neurodiversity