Jen Sincero’s ‘Badass’ Origin Story Is a Lesson in Creative Intuition

Photo: Heather Gilderoy

In 2013, the author Jen Sincero scored a #1 New York Times bestseller with her irreverent advice manual, You Are a Badass. Since then, the phrase has quite literally become Sincero’s trademark. So, when Forge recently chatted with Sincero about her latest book, Badass Habits, there was one question we absolutely had to ask: What’s with the ‘badass’?