It’s Not Enough to Be Right—You Also Have to Be Kind

Takedowns and clever quips are easy, but empathy and persuasion are better

Illustration: Vaselena/Getty Images

There is a story about Jeff Bezos from when he was a young boy. He was with his grandparents, both of whom were smokers. Bezos had recently heard an anti-smoking PSA on the radio that explained how many minutes each cigarette takes off a person’s…