‘If It’s Not a Hell Yes, Then It’s a No!’ Can Be Dangerously Bad Advice

If you’re saying ‘Hell No!’ out of fear of the unknown, you’re robbing yourself of truly getting to know yourself

Michael Thompson
Forge
Published in
5 min readFeb 14, 2022

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Judeus Samson

If you’ve spent any time on the internet, the odds are high you’ve come across the phrase made famous by entrepreneur and author Derek Sivers — “If it’s not a hell yes, then it’s a no!”

Like a lot of highly tweetable phrases, it was birthed into the world on The Tim Ferriss Show a few years ago. Even though it’s pretty self-explanatory, it means that if you don’t want to immediately do something when presented with an opportunity, your default answer should be “Hell No!”

As soon as Sivers said it, the world went nuts. Five or six years later, it feels like the phrase is just growing legs. From recent college grads to a ridiculous number of podcasts and articles, the phrase is everywhere. I even saw a dude wearing a t-shirt with the words on it this week in small-town Spain, hence why I’m writing this article.

On the surface, it sounds like good advice.

For some people, and for many basic decisions, it is.

But for most people though, it can be dangerously bad advice.

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Published in Forge

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Michael Thompson
Michael Thompson

Written by Michael Thompson

Co-creator of two cool kids • Storytelling Coach •.Fast Co., Insider, Forbes • Free storytelling guide here: https://bit.ly/3h1KZeT