How to Set a Company’s Core Values

“Be authentic” isn’t enough

Jessica Powell
Forge
Published in
5 min readOct 31, 2019

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Illustration: Momo

Jessica Powell, the former Google vice president who wrote The Big Disruption and told you how to quit your job, is here to answer your common but tricky work questions. Check back every other week for more management advice with a tech inflection.

When my co-founder and I first started our company, we never talked about things like…

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Jessica Powell
Forge

Technophile, technophobe. Music software start-up founder. Former Google VP. Author, The Big Disruption. Fan of shochu, chocolate, and the absurd.