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How to Read the ‘7 Habits of Highly Effective People’ So That It Holds Up
The massive bestseller (still!) is really outdated, but that doesn’t mean it’s not useful
This story started as a takedown. The 7 Habits of Highly Effective People is a cornerstone of the business self-help canon, a genre given to saccharine platitudes and lampoonable poster slogans, neither of which bodes well for cultural relevance. It was published in 1989, a time so different from now that the big-shouldered businessmen who read it first might as well have been wearing powdered wigs and pantaloons.
And yet, The 7 Habits of Highly Successful People persists. As I write this, the book is one of the top 15 bestselling books on Amazon. Not in Amazon’s self-improvement category. On Amazon. Over the past 31 years, the book has sold more than 40 million copies. It has spawned a global leadership training company, FranklinCovey, with associates covering 150 countries. In May, Simon & Schuster released an updated 30th anniversary edition. CNET named it one of the best personal finance books for 2020. Business Insider just published an article of reminiscences by the author’s son.
But a self-help book written by a White man in 1989 couldn’t possibly apply to a year like 2020, could it? Surely it is full of outmoded…
