Now Is a Great Time to Check Your Gender Biases at Home

How to make smarter, fairer choices about who does what

Stewart Friedman and Alyssa Westring
Published in
4 min readApr 7, 2020


Photo: Peopleimages/E+/Getty Images

AAround the world, dual-career families (which make up the majority of U.S. households today) are making hard choices about how to allocate their limited attention to work, childcare, housework, and other responsibilities. For those parents who have the privilege of remote or flexible work, getting to choose how to divide household labor may also allow biases to undermine smart, fair decision-making. But this doesn’t have to be the case.

This time gives us an opportunity to reframe the way we view gender and labor, and to make smarter choices about our routines. Drawing on our work as professors of management at, respectively, the Wharton School at the University of Pennsylvania and the Driehaus College of Business at DePaul University, we’re convinced that an effective and happy home demands that parents unpack the gender biases that may be setting them back.

Here’s how to begin:

Redefine what matters

In our society, we tend to value highly compensated corporate leadership roles. These roles tend to be disproportionately held by men. Our rearranged world order, however, is highlighting the fact that these are not the only jobs that matter…