There’s a Way to Actually Measure Your Creativity

Creativity has long been difficult to quantify. New research is changing that.

Erman Misirlisoy, PhD
Forge

--

Photo by Jess Bailey on Unsplash

“Creativity” may be one of the most widely used and least understood words in the English language. Whenever I try to define it — or whenever I ask someone else to define it — it never quite feels right.

But the tide is shifting, and research is slowly revealing the creative process and developing better ways of measuring it. Here’s a look at some of that evolving evidence along with a link to a fascinating new test that quickly tells you how creative you are.

Creativity in the brain

Creativity is a special kind of problem-solving. You don’t need it to solve problems with a single solution (e.g. 5+5=10), but you do need it to solve problems with many solutions (e.g. “How do I convey love in a painting?”).

When you think of creativity in this way, you notice a common core to different types of creative activity. Although music, visual art, and writing seem like very different activities, all of them are open-ended problems. There’s no “best painting” or “best novel” or “best song”. It all depends on your preference and interpretation, which is what makes creativity so wonderful.

--

--

Erman Misirlisoy, PhD
Forge
Writer for

Research Leader (Ex-Instagram / Chief Scientist at multiple startups). Author of the User Insight Newsletter: https://userinsight.substack.com/