The Perfect Conditions for a Great Idea

An idle mind is not a lazy mind

Laura Vanderkam
Forge
Published in
4 min readJul 16, 2020

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Illustration: Justin Cassano

I’m not generally good at doing nothing. I’m a time-management and productivity expert, and I also have five children; I’m almost never idle. But I was recently reminded how sometimes you have to create a little idleness in order to let a new idea in. On a beach trip, I was technically “doing something” as I waded in the waves, but navigating the breakers required very little attention. So my mind wandered — right to a solution for a problem I’d been ruminating on for weeks. There it was in my mind, clearly worded and ready to be typed up.

I’d accidentally created the perfect environment for a great idea. I was engaging in just enough activity to stimulate my brain but not so much that my idea needed to compete with other thoughts.

“Think back to when your most brilliant insight struck you — chances are you weren’t focused on anything,” says Chris Bailey, author of the book Hyperfocus: How to Manage Your Attention in a World of Distraction. After studying the brain’s default mode, he coined the term “scatterfocus” to describe the act of purposefully letting the mind wander. Doing so “makes us remarkably more creative, and even more productive,” he says.

The key is to build (to literally schedule, if that’s what it takes) a few more idle moments…

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Laura Vanderkam
Forge
Writer for

Laura Vanderkam is the author of several time management books including Off the Clock and 168 Hours. She blogs at LauraVanderkam.com.