How to Change Someone’s Mind in 10 Steps

Getting your emotions involved doesn’t work. Here’s what does.

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Photo: Westend61/Getty Images

1. What am I dying to tell them?

2. Who is your target audience?

3. What does this person likely believe today?

4. If I believed what they believed, what would make me question my belief?

5. How do I get them in the right frame of mind to persuade them?

6. What do I want them to believe?

7. What’s the bigger reason you want to change this person’s mind?

8. What’s the smallest unit of change that I hope to see?

9. What do they get out of it?

10. Sneak in a pink shirt.

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