How To Accomplish (Almost) Anything with Strong Incentives
Inertia is the enemy, and the solution is to design incentives that make the status quo uncomfortable
Published in
7 min readMar 19, 2022
One morning, in May of 2005, I realized I had been living a lie. For nearly two years, I had been building a business, but finally came to accept it was all a lie. In hindsight, the signs were…
