Mar 19
7 min read
How To Accomplish (Almost) Anything with Strong Incentives
Inertia is the enemy, and the solution is to design incentives that make the status quo uncomfortable
One morning, in May of 2005, I realized I had been living a lie. For nearly two years, I had been building a business, but finally came to accept it was all a lie. In hindsight, the signs were…
