How Online Flash Sales Hack Your Brain
The psychological reason we fall for lightning deals
Published in
3 min readJul 15, 2019
Last year, on Amazon Prime Day, I filled my cart with tubes upon tubes of toothpaste.
“Well,” you might be thinking, “that’s not so bad. You’ll always need toothpaste.” Which might be true, if I’d been buying it for myself. But this was chicken-flavored toothpaste for my dogs — who…
