Habits Are Overrated

Trying to build a habit can backfire if you fall for this trap

Nir Eyal
Forge
Published in
3 min readJul 29, 2021

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Photo: Fiordaliso/Getty Images

These days, when someone says they want to form a “habit,” what they often mean is that they want to make drudgery effortless. That is, they don’t want to actually do the work, rather they want to have done it — past tense.

  • “I want to build a writing habit” really means, “I hate writing, but I’ve always wanted to write a book.”
  • “I want to make exercise a habit” is code for: “I hate exercising, but I want to have already worked out so I can feel and look better.”
  • “I want to make a habit of getting up early,” translates into, “I want to effortlessly wake up, even though I can’t stand it. Now, where’s my coffee!?!”

The promise of doing something difficult with no effort is what’s made habits so hot in the self-help section. The trouble is, trying to build a habit is often a self-defeating trap. Building a habit for the wrong behavior is like trying to hammer in a nail with a screwdriver. It’s possible, but it’s pretty foolish, and you’ll likely hurt yourself.

The Habit Trap

Let’s start with answering the question, “What is a habit?”

A habit is an impulse to do a behavior with little or no conscious thought.

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Nir Eyal
Forge
Writer for

Posts may contain affiliate links to my two books, “Hooked” and “Indistractable.” Get my free 80-page guide to being Indistractable at: NirAndFar.com