For Seth Godin, Creativity Starts With an Assertion

A conversation with bestselling author Seth Godin on his new book ‘The Practice: Shipping Creative Work’

Kelli María Korducki
Forge
Published in
5 min readOct 30, 2020

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Seth Godin. Photo: Darius Bashar and Archangel

Seth Godin’s new book, The Practice, is all about the creative alchemy that translates an idea into work that matters. First and foremost in that process, Godin argues, is making an assertion. Forge spoke…

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Kelli María Korducki
Forge
Writer for

Writer, editor. This is where I post about ideas, strategies, and the joys of making an NYC-viable living as a self-employed creative.