Do I Really Need to Go to Networking Events?

We know all the pros, but the cons can outweigh them

Courtney Maum
Forge

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A group of individuals networking with each other at an event.
Photo: 10'000 Hours/DigitalVision/Getty Images

PProfessional connections are crucial to thriving in just about any career. In the world of book publishing, where name recognition directly translates to sales, there’s an extra layer of pressure to show up, shake hands, and schmooze with industry colleagues at readings and social events.

But as author Maggie Shipstead points out, you can break the “rules” and still be successful. In fact, she encourages it.

“I think it’s worthwhile for first-time authors to genuinely and purposefully consider what feels authentic for them and then protect that,” she says. “I don’t mean ‘authentic’ in an Instagrammy #authentic way, but more like, what feels natural? What feels comfortable, uncomfortable? What fills you with eagerness, dread?”

Shipstead is, by all measures, successful. Her books have garnered her placement on the New York Times bestseller list and won her the Dylan Thomas Prize for young writers. But she’s never been one to force herself to go to networking parties she doesn’t want to attend.

“If you want to go to parties, great!” she says. But if parties aren’t your thing, it’s okay to reconsider attending. “Your career probably won’t benefit much from your unhappily hiding behind…

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Courtney Maum
Forge
Writer for

Book coach. Author COSTALEGRE, TOUCH, I AM HAVING SO MUCH FUN HERE WITHOUT YOU + BEFORE AND AFTER THE BOOK DEAL. Horsegirl. Namer. Newsletter-> courtneymaum.com