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Creativity Can’t Be Hacked

You can’t optimize your way out of the messy parts of creativity

Credit: BSIP/Getty Images

II know a writer and filmmaker who told me he used to hang upside down — sometimes from one of those pullup bars you can attach to a doorway, sometimes off the side of the couch — in the hope that the rush of blood flowing into his head would clear his creative blocks.

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Anna Codrea-Rado

Anna Codrea-Rado

Journalist and podcaster covering business, culture & tech for the NYT, Guardian, FT, Business Insider, Wired etc.