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Aristotle’s Theory of Rhetoric Is the Key to Giving a Good Speech

It’s all about that logos, ethos, and pathos, baby

A young woman is giving speech during an event.
Photo: recep-bg/E+/Getty Images

InIn his definitive work, Rhetoric, Aristotle wrote that a good speaker must have three things under control: the argument (logos), the presentation (ethos), and the audience (pathos). This is just as valid today as in ancient times.

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Mikael Krogerus and Roman Tschäppeler

Mikael Krogerus and Roman Tschäppeler

Mikael Krogerus is freelance journalist and an editor with Das Magazin. Roman Tschäppeler is the founder of the consulting and multimedia firm Guzo.

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