Aristotle’s Theory of Rhetoric Is the Key to Giving a Good Speech

It’s all about that logos, ethos, and pathos, baby

A young woman is giving speech during an event.
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Reprinted from The Communication Book: 44 Ideas for Better Conversations Every Day by Mikael Krogerus and Roman Tschäppeler. Published by W.W. Norton & Company. Copyright © 2017, 2018 by Kein & Aber AG Zurich and Berlin. Translation copyright © 2018 by Jenny Piening and Lucy Jones. Used with permission of the publisher, W.W. Norton & Company, Inc. All rights Reserved.

Mikael Krogerus is freelance journalist and an editor with Das Magazin. Roman Tschäppeler is the founder of the consulting and multimedia firm Guzo.

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