A Simple Equation to Start or Break Any Habit

Every behavior comes down to three variables

BJ Fogg
Forge
Published in
5 min readJan 1, 2020

--

Photo: Deby Suchaeri/Getty Images

YYou can change your life by changing your behaviors. You know that. But as I’ve found in my research as the founder and director of Stanford’s Behavior Design Lab — and as most of us know firsthand — there is a painful gap between what people want and what they actually do.

--

--

BJ Fogg
Forge

Stanford behavior scientist & innovator.