Reasonable Doubt
A Guide to Changing Someone Else’s Beliefs
Use the science of persuasion to your advantage
Published in
6 min readFeb 25, 2019
Changing minds is hard to do: When our most dearly held opinions — things like political convictions, religious beliefs, morals, and core principles — are challenged, our brains put up one hell of a fight to protect them. Research has shown that when deeply…
