A Better Approach to Writing a Cover Letter
With an ‘ideas-first’ cover letter, you’re showcasing not just what you have done, but what you will do
Two years ago, I was deep into the slog of searching for a full-time job. I’d applied to dozens of positions I knew I was qualified for, and been ghosted for pretty much all of them.
Eventually, I reached a breaking point: Clearly, whatever I was doing wasn’t working. It was time to try something different.
So for the next job I applied for — a growth marketing position at a neighborhood-focused startup — I decided to skip the standard five-paragraph cover letter boasting about my skills and accomplishments (“Since getting my degree in creative writing in 2011, I’ve grown dozens of businesses with content marketing, SEO, and other forms of inbound marketing, blah blah blah.”) Instead, I wrote something that could be immediately valuable to the hiring manager: an ideas-first cover letter.
Here’s a slightly tweaked version of what it looked like, with a few details removed:
“Hey Austin — I love what you’re doing at [company name]!!
Before telling you about my skills and experience, I’d like to share some growth ideas with you. This will give you a taste of how I think about…
