How to Find the Perfect Holiday Gift

A Behavioral Scientist’s Advice for Giving the Perfect Gift
Three misconceptions tend to get in our way
Margaret Echelbarger
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Published inForge
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4 min read·
Dec 11, 2020
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Photo: AnnaStills/Getty ImagesThis time of year, among all the new decisions we’re being forced to make — about canceling plans, about connecting via video chat, about the precautions that will protect us and our loved ones — one thing remains the same: We’re in the thick of gift-giving season. And holiday shopping is…
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Written by Margaret Echelbarger
32 Followers
·Writer for Forge
Assistant Professor of Marketing at Stony Brook University
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