A Behavioral Scientist’s Advice for Giving the Perfect Gift

Three misconceptions tend to get in our way

Photo: AnnaStills/Getty Images

This time of year, among all the new decisions we’re being forced to make — about canceling plans, about connecting via video chat, about the precautions that will protect us and our loved ones — one thing remains the same: We’re in the thick of gift-giving season. And holiday shopping is…